Wing Aviation
Rebrand| Integrated Brand System
Wing Aviation is a private luxury aircraft operator headquartered in Houston, Texas. As managers of one of the largest and most exclusive charter fleets in the central U.S., we helped them look and sound the part, pairing a higher-end aesthetic with a bold brand promise—ALL CLEAR—to emphasize their relentless commitment to service, safety, and transparency.
Black Walnut Cafe
After refreshing their identity, Principle designs the new brand system for Black Walnut Cafe.
Goode Company Restaurants
Principle rethinks a true Texas heritage brand — beginning with an iconic logo redesign.
Goode Company Barbeque
Principle reimagines a tried-and-true Texas BBQ brand four decades after its inception.
