People & Purpose
Wing Aviation is a private luxury aircraft operator headquartered in Houston, Texas. Since their inception in 2002, Wing has been known for their impeccable safety and service standards as well as their expertise in aircraft charter, management, and brokerage. They dedicate their days to getting the details right. When they recognized the need for a visual and verbal update that lives up to the level of service they provide, we stepped in to give their brand a lift.
Services
- Brand Strategy
- Verbal Identity
- Visual Identity
- Writing
- Print System
- Presentation Materials
- Signage
- Brand Guidelines
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Throughout the course of our conversations with Wing, it became increasingly clear that transparency is at the heart of all they do.
Whether they’re breaking down pricing for a client, having a candid conversation with a maintenance rep, or reviewing safety protocol with passengers, they protect their partners’ time, trust, and resources by being unflinchingly honest in every area.
“All clear” isn’t a platitude. It’s a promise.
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A representation of the wings of an aircraft and the letterforms “W” and “A,” Wing’s redesigned logo reflects their commitment to clarity, simplicity, and sophistication. An inky blue update in color evokes the premium feel of high-end hospitality brands—and brings to mind the deepening skies Wing’s fleet so expertly navigates.
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The Wing arrow (the A of the monogram), can be broken out of the logo and used as a design element for introducing bullet points, punctuating the tagline, and directing copy or attention in general.
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Wing’s personality is smart, bold, direct, and distinct. They serve their clients as one leader to another, as benefit-oriented advisors unafraid to cut through the clutter with decisive words and imagery that mirror their approach: clear and direct service.
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