Rice Village

Branding| Integrated Brand System| Website

Since 1938, Rice Village has endured as a beloved local Houston landmark where community, business, and beauty flourish. Principle was tasked with bringing the brand’s verbal and visual identity to life as the district evolves its tenant mix and grows into a greener, more walkable destination. In response to the pandemic and need for community support, we also extended the Village’s branding to Fare for Care, a non-profit program that donated meals to medical teams—and supported local restaurants along the way.