Houston Zoo
Rebrand| Integrated Brand System
As a vibrant cultural institution approaches its 100-year anniversary, we were tasked with helping the Houston Zoo visually re-position itself as a global force for conservation. Check back for more details on the brand system and how it will unfold in reality.
Armadillo Palace
Principle crafts the brand and all the graphic touchpoints for Houston's one-of-a-kind kitchen, bar and backyard.
Goode Company Seafood
Principle unveils the new Goode Company identity with the menu design for their seafood concept.
Goode Company Restaurants
Principle rethinks a true Texas heritage brand — beginning with an iconic logo redesign.
