Houston Zoo
Rebrand| Integrated Brand System
As a vibrant cultural institution approaches its 100-year anniversary, we were tasked with helping the Houston Zoo visually re-position itself as a global force for conservation. Check back for more details on the brand system and how it will unfold in reality.
Goode Company Restaurants
Principle rethinks a true Texas heritage brand — beginning with an iconic logo redesign.
Armadillo Palace
Principle crafts the brand and all the graphic touchpoints for Houston's one-of-a-kind kitchen, bar and backyard.
Goode Company Seafood
Principle unveils the new Goode Company identity with the menu design for their seafood concept.
