People & Purpose
Houston Oaks is a golf and sporting club situated just a short drive northwest of the city on 900 acres of breathtaking Texas countryside. Centuries-old live oak trees offer a transportive setting for the families who gather to escape the fast pace of city life. Houston Oaks’ new identity draws from the property’s rich history, its aesthetic elements, and the iconic traditions of brands steeped in heritage.
Services
- Visual Identity
- Signage
- Brand Guidelines
Partners
- Ryan Street Architects
- Nathan Yoder
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An updated tree illustration depicts one of the majestic live oaks on campus and is available in three versions, tiered according to the level of detail. The main word mark leans on the typeface Trust, inspired by US coin designs and typography from the pre-digital area. A secondary typeface, Decimal, is deployed in the descriptor in certain instances.
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