People & Purpose
Beyond the bustling mercados in the heart of San Miguel de Allende, Mexico, waits a fresh alternative to the city’s traditional mainstays. To bring to life this boutique hotel’s old-meets-new aesthetic—its textured architecture and Aaron Rambo-designed interiors, its turn-of-the-century Spanish comfort and modern amenities—we developed a flexible brand system that spans print, digital, and environmental asks, and warmly invites travelers in.
Services
- Verbal Identity
- Visual Identity
- Writing
- Website Design
- Print System
- Presentation Materials
- Signage
- Naming
Partners
- Kudos NYC
- Aaron Rambo
- Jack Thompson
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A few years later, we helped the Amparo team develop a sub-brand for the all-day cafe and bar they introduced on the premises. Named after the owner’s red-headed, red wine-loving grandmother, Margaret, it nestles cozily within the parent system.
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