Goode Company Seafood
Menu Design| Integrated Brand System| Environmental Graphics
After creating the overarching brand for Goode Company Restaurants, Principle unveiled the new identity with the design of Goode Co. Seafood’s menu system. We blended the sunwashed, sea-swept nostalgia of a coastal diner with a touch of refinement, paying homage to Goode’s premium Gulf seafood and fond family memories.
Goode Company Packaging
Principle's first project with Goode Company involved a rethink on their packaging system.
Kitchen & Cantina
Principle designed the brand system behind the newest Goode Co. Tex-Mex concept.
Texas Children's Hospital
Principle designs TCH's new Pavilion for Women with maternity-inspired environmental graphics.
