Goode Company Seafood
Menu Design| Integrated Brand System| Environmental Graphics
After creating the overarching brand for Goode Company Restaurants, Principle unveiled the new identity with the design of Goode Co. Seafood’s menu system. We blended the sunwashed, sea-swept nostalgia of a coastal diner with a touch of refinement, paying homage to Goode’s premium Gulf seafood and fond family memories.
Goode Company Restaurants
Principle rethinks a true Texas heritage brand — beginning with an iconic logo redesign.
Houston Zoo
Principle is helping the Houston Zoo visually re-position itself as a global force for conservation.
Orange Blossom Bar
Principle names and brands this new specialty cocktail bar found inside Goode's expansion at The Armadillo Palace.
