Goode Company Seafood
Menu Design| Integrated Brand System| Environmental Graphics
After creating the overarching brand for Goode Company Restaurants, Principle unveiled the new identity with the design of Goode Co. Seafood’s menu system. We blended the sunwashed, sea-swept nostalgia of a coastal diner with a touch of refinement, paying homage to Goode’s premium Gulf seafood and fond family memories.
Goode Company Restaurants
Principle rethinks a true Texas heritage brand — beginning with an iconic logo redesign.
Wing Aviation
Principle creates a new identity system and capabilities brochure for private jet operator Wing Aviation.
Texas Children's Hospital
Principle designs TCH's new Pavilion for Women with maternity-inspired environmental graphics.
