Goode Company Seafood
Menu Design| Integrated Brand System| Environmental Graphics
After creating the overarching brand for Goode Company Restaurants, Principle unveiled the new identity with the design of Goode Co. Seafood’s menu system. We blended the sunwashed, sea-swept nostalgia of a coastal diner with a touch of refinement, paying homage to Goode’s premium Gulf seafood and fond family memories.
Goode Company Barbeque
Principle reimagines a tried-and-true Texas BBQ brand four decades after its inception.
Armadillo Palace
Principle crafts the brand and all the graphic touchpoints for Houston's one-of-a-kind kitchen, bar and backyard.
Orange Blossom Bar
Principle names and brands this new specialty cocktail bar found inside Goode's expansion at The Armadillo Palace.
