Goode Company Restaurants
Rebrand| Integrated Brand System
We partnered with renowned letterer Jessica Hische to bring Goode Company’s iconic script into a new era, uniting its beloved family of brands—from BBQ to dance hall—under one clean, classic mark. Their new identity system and brand platform—WE SERVE TEXAS—spans print, digital, packaging, signage, tone of voice, social media, and the built environment.
Wing Aviation
Principle creates a new identity system and capabilities brochure for private jet operator Wing Aviation.
Goode Company Barbeque
Principle reimagines a tried-and-true Texas BBQ brand four decades after its inception.
Black Walnut Cafe
After refreshing their identity, Principle designs the new brand system for Black Walnut Cafe.
