Goode Company Restaurants
Rebrand| Integrated Brand System
We partnered with renowned letterer Jessica Hische to bring Goode Company’s iconic script into a new era, uniting its beloved family of brands—from BBQ to dance hall—under one clean, classic mark. Their new identity system and brand platform—WE SERVE TEXAS—spans print, digital, packaging, signage, tone of voice, social media, and the built environment.
Orange Blossom Bar
Principle names and brands this new specialty cocktail bar found inside Goode's expansion at The Armadillo Palace.
Goode Company Packaging
Principle's first project with Goode Company involved a rethink on their packaging system.
Texan Bank
A collateral project led to a full brand redesign for Texan Bank.
