Cypress Circle Cafe
Branding| Integrated Brand System| Menu Design| Wayfinding
We designed a brand identity inspired entirely of the iconic architecture and existing bones of the original midcentury structure preserved by the Houston Zoo for Cypress Circle Cafe. The logo itself mimics a birds eye view of the curvature of the canopy, as well as typography to play on the minimal aesthetic. A complementary and custom menu system was developed in addition to wayfinding touchpoints around the cafe which extend this brand and ensure it also plays well with the large Houston Zoo brand we created as well.