Left Image + Right Caption
Credence’s typographic system is literally and aesthetically collected. When mixed and applied strategically, the four eclectic typefaces imbue written matter with a robust sense of brand and place—the mingling of roots, the layering of flavors, the refinement of style and skill through generations, the grit, the lore, the next chapter of Levi’s story.
Single Image + Caption
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/3.jpg)
Single Image + Caption
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/4.jpg)
We collaborated with project architect Gensler on many environmental elements to ensure that the brand was threaded through the space.
Single Image + Caption
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/5.jpg)
Jonathan Schubert was commissioned to illustrate custom wallpaper depicting southwestern landscapes for multiple arches within Credence.
Large + Small Image
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/7.jpg)
Single Image + Caption
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/8.jpg)
Single Image + Caption
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/9.jpg)
Credence’s interior details are an extension of highly considered brand elements.
Small + Large Image
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/10.jpg)
Single Image + Caption
Large + Small Image
![](https://www.designbyprinciple.com/wp-content/uploads/2024/04/14.jpg)